Lucozade analysis

• Created 1927 as Glucozade- meant to give energy to the sick
• Renamed Lucozade in 1929
• 1983 rebranded as a sports drink rather than a health drink
• Have lots of sponsorships in sports

$4 million or $9 million campaign- both claims made online

Agency Grey London

GlaxoSmithKline Consumer Healthcare- Owners of Lucozade in Jan 2013

Lucozade sold to Suntory in Sept 2013 for $1.35b

Ad stars Gareth Bale (Spurs) and Alex Oxlade Chamberlan (Arsenal) 

The total value of the soft drinks market in the UK is around $15 billion

Exam analysis

Advertising:

• Old Spice
• Lucozade 
• Shelter charity

Questions you could get asked:

• What is the producer's purpose of the advert?
• What is being represented? Positive? Negative?
• How does the producer use media language to show representation? 

Marketing:

• Awareness
• Interest 
• Desire

The song

The message 

The things that happen in the video

The product or service its advertising

Price

Product

Place 

Promotion 

Structural Features of Adverts:

• Copy
• Headline
• Subheading
• Slogan
• Logo
• Central image
• Typography
• Brand identity

Aim of the print advert

Don't forget denotation and connotation

Media language- Camera shot, Mise En Scene, Typography, editing

Representation of Males/Females

Representation of themes

Representation of brand

What human needs does it satisfy