Showing posts with label Tv Drama. Show all posts
Showing posts with label Tv Drama. Show all posts

Monday, 2 March 2020

LFTVD Essay and notes

PEAL- Point, Evidence, analysis, link to the question.

Representations of social, cultural and historical events can vary within long form television dramas from different countries. Discuss how and why audiences might respond to and interpret these representations differently.

In your answer you must:

  • Consider the contexts in which long form television dramas are produced and consumed
  • Explain how media contexts may have influenced different aspects of realism and audience response in the set episodes of the two long form television dramas you have studied
  • Make judgements and reach conclusions about the differences in realism of social, cultural and historical circumstances between the two set episodes.

In Deutschland 83 and Stranger Things representations of social, cultural and historical events vary depending on the industry and the audience they are distributing to. These representations are gender and military/ government and helps to show the differences between long form television dramas and allows the audience to interpret these representations differently.

ST is a Netflix original that was released in July 2016 on the platform worldwide in over 190 countries simultaneously with subtitles for other countries. The episodes were released all at once to allow for binge watching with a budget of $6 million per episode. The show was created by the Duffer Brothers and the show used a main poster for advertising and released a trailer which helped to tease the audience and create a buzz about the show. For ST being a Netflix original and being released only on the platform it allowed ST to being advertised to a much larger demographic. This is an advantage for any LFTVD as it stops the show being shown all over the web and allows for more internet traffic to Netflix as the show is a key aspect in advertising Netflix's model. These industry strategies help to explain how the contexts in which LFTVD are produced and consumed. As Livingstone theory shows, Tv is regulated by OFCOM but Netflix is controlled by a company in Holland so they don't abide by UK rules. Parents regulate kids and what they see. Therefore, it makes it a lot harder to regulate.

For D83 the show was premiered at the Berlin Film Festival and was released in October 2015 in the USA as it didn't succeed in Germany due to its cultural relevance of the Cold War and the division in Germany. The show became a real success in USA due to the clever advertising by Sundance Tv who focused on the Spy aspect which helped to expand the overall target market for D83's advertising. D83 was then released in January 2016 on Channel 4 in the UK with the help of the distributor Walter Presents. This was a major factor in how media contexts are produced and consumed because of the subtitles that are used on the episode. By using the older fashioned production process it allows for D83 to really be able to connect with their fans which helps influence different aspects of realism and how they audience will respond to this new romantic spy genre. The show was also the highest rated subtitled drama in the UK.

Overall for both LFTVD's the budget play a massive role of the level of production capabilities that allow ST and D83 to create effects which will enhance the filming and production of the show. With ST having a budget of $6 million per episode it allowed for the producers to create the special powers that Eleven possess along with being able to create the special effects for the demogorgon and action sequences. The producers have used props that reference the 80's to create nostalgia for the older audience. This then relates back to the question that this how they are appealing to the audience of the show and how they produce and how the audience consumes the new cinematography used on the show. In D83 they were able to have large production companies but in order to create the 80's theme they brought in help from people that were around during the Berlin Wall. They got NATO to help in sharing military tactics to help improve in creating the army aspect but also the industry spent a lot of the budget in creating the 80's nostalgia which is similar to ST. This allows for the industry to create links with the audience.

ST is a story about 4 young boys who are very nerdy and are shut out by society. They end up on a crazy Sci-Fi adventure when was one the boys mysteriously disappears. The boys are then left trying to understand the supernatural and it all links back to dungeons and dragons which is a reference to the 80's culture. It's typical of a LFTVD as it follows the theory that Todorov has which is that every drama has a specific story it follows that will consist of sudden changes or things that hinder the overall outcome. This however, refers to the boys living a normal life and the supernatural is the antagonist that ruins the happy equilibrium. This idea links to the way that audiences are influenced and consume the tv drama.

But in D83 the narrative has a more different ideology. This is the fact that in D83 the story focuses on an East German socialist ideology, seen as aspirational through the character of Martin Rauch but then reverts to stereotype e.g. harsh eastern block representations. D83 focuses on the cold war and is a culturally relevant German export. The audience experiences what life is like on both sides of the wall with the audience assuming that because in history east was seen as bad and west good, the narrative changes the audiences outlook and perspectives on the cold war. As the narrative focuses on east Germany the audience begins to feel that east is good because we see through family relationships that there is real connections and stories whether it's on the east or west. This idea links back to Todorov's narrative theory which overall shows the way in which a narrative has significance to the audience and their relationship with the drama.

In D83 gender is represented as key aspect of the show. Van Zoonen's theory of feminism is an ideology that shares the idea that gender in LFTVD's are constructed by cultural and historical context. In D83 females are represented as strong and powerful individuals. This is shown through Lenora and Anna who are strong individuals in a very oppressed life in East Germany. Lenora is a prime example as in those days women were looked down upon. However, Lenora subverts these stereotypes and is the main person in charge of Martin's mission. This shows that rather than a man being in charge she is becoming a leader and unfollowing Van Zoonen's theory of women being objectified.

But in ST it's different apart from a few anomalies. Women in ST such as Mike's mum are objectified for their bodies and personal traits rather than in D83 when they are seen as powerful individuals. But there are some powerful women in ST but they aren't introduced until the end of the episode. The main female is Eleven who with her special powers really develops into a strong character overtime. However, a character like the government agent disrupts the overall equilibrium of the story when she kills Benny and becomes power hungry. This is how D83 creates a conclusion about realism of social, cultural and historical circumstances.

In D83 military representation is a key focus in developing the story. This is due to the fact that the cold war is a key historical context within the show. Hall's reception theory shows that messages and meanings are developed and decoded by the audience. The audience will look at the how the German army is represented and will develop different opinions of whats being represented. This is created by the respect Martin has for working in the eastern army and therefore, as he is the main character the audience believes that the east were the good guys, yet in history this ideology has been proven wrong. Yet in ST the government/military are already seen as the bad guys after the first scene with scientist who end up opening the gate and releasing the supernatural into the regular world. This creates the representation of negativity surrounding the government along with images of torture and psychological effects being inflicted on Eleven. This overall shows how the audience relaxes and develops opinions to contexts.

In conclusion, i have found that audiences react to social and cultural ideologies presented by industries in different ways. Historical facts and figures set out in the two episodes shows how the industries want to connect with the audiences and therefore, leads to them developing an opinion and understanding. But overall i feel that the only way audience develop new meanings is if their views are challenged and are personal. This is shown in both episodes by the 80's nostalgia which helps in developing realism which therefore, attracts audiences and is the key reason why audiences consider watching these shows, due the ideological forms they are distributing.


Tuesday, 25 February 2020

Question 4 Plan practice

Todorov’s theory of narratology

Meaning:
·      The structure and function of the narrative.

Todorov’s theory is the idea that all narratives share a basic structure which entails a movement from one state of equilibrium to another.

It’s the idea these two states of equilibrium are separated by an imbalance or disequilibrium.

The way in which narratives are resolved can have ideological significance.

Equilibrium- The overall balance within a narrative which can include changes in which characters gain more power as the story develops.

ST:
• The idea that the boys live a happy normal life 
• Will goes missing and then this causes a disruption in the equilibrium
• Then by meeting Eleven it causes more damage to the equilibrium
• When the government official kills Benny a power shift emerges.

D83:
• There is tension already due to the historical context of the cold war.
• Martin lives a happy life in East Germany
• Lenora is the disruption to the equilibrium and takes Martin away from his life
• There are moments of change in the narrative when Martin makes mistakes on his mission
• Also, when he gains the documents, the audience feels a power shift within the story.

Monday, 24 February 2020

Question 3 plan practice

Language
·      Levi Strauss- Binary Opposites
·      80’s Nostalgia is created in both ST and D83
D83
·      1983 the only time the world listened to German POP
·      Music unified East and West
·      Just like the music this is a technicolor drama, an antidote to the didactic procedurals and melodramas more typical of German television
·      99 Luftballons- Diegetic
·      Major Tom
·      West- Capitalist
  • East- Communist
  • Wall went up 1961
  • West Germany lent East Germany a billion deutschmarks because they were running out of money.
  • Social contradictions 
  • Gilroy/Bell Hooks- The Americans- Racial diversity
ST

Boys Houses
·       Close up of demogorgon character then focuses on Mike
·       Walkie talkie chats between Mike and Lucas
·       The camera changes angles of the  mid shots when the boys change positions they are sitting in along with jump cuts between the two boys, to show the conversion.
·       Worried about Will
·       The camera continues to track in throughout their conversion to show the tension building and also the panic the boys are feeling.
·       Camera crabs to Mike leaving the house 
·       Mike sees steve climbing into sisters room , mike rides off as steve continues to climb 
·       The non-diegetic music is played to aid the mystery genre aspect
37:12- 37:20





37:19     

37:19- till the end of scene

37:56
  • The scene is open ended as they were talking about looking for Will and Mike decides to sneak out in order to go find Will in the middle of the night.

  • The camera crabs left following Mike as he leaves the house, which reveals the next scene with Steve sneaking into Nancy’s room.


Industry
·      Netflix for Stranger Things. Was released globally all in one go. Only on a small minority of platforms.
·      Channel 4, Sundance TV for D83. Was released in USA, Germany and UK later. Walter Presents helped in distributing the drama and helped make it popular in the UK. Sundance focuses on Spy aspect to attract audience and Channel 4 focused on the main story.
D83:
·      Luzzolino owns Walter Presents
·      Sundance Tv and Channel 4 distribute it
·        According to Symphony, within the first 35 days of its release, Stranger Things averaged ratings around 14.07 million adults between the ages 18–49 in the United States. This made it the third most-watched season of Netflix original content in the U.S. at the time
·      Stranger Things is an 80s inspired series, meaning it markets to a wide range of audiences.One of the ways they have successfully created a fandom for the show was through immersive experiences such as the 360° virtual reality video posted on YouTube shortly after its release.
·      To target the older audience, The producers have tapped into the 80’s nostalgia.
·      21 Laps Entertainment was the company that produced stranger things with Shawn Levy being the director. The Duffer brothers are the people who created it.
·      They are an American film and television production company run by the director Shawn Levy, they are a commercial company.
·      This company is an international distributor meaning they distribute all around the world.
·      Stranger Things is an original story created by Matt and Ross Duffer.
·      Season 1 consists of 8 episodes, season 2 is 9 and season 3 is 8.
·      Tools used: posters were used expressing the sci-fi image, this includes the lead character and the different important parts to tie the series together. Furthermore this is accompanied by the trailer, showing the different parts of the series giving an enlightenment and leaving the audience in mystery of what happens. 
·      Social media and campaign use to promote: social media was used to promote the drama, this included the likes of twitter and instagram to share information on the show along with links to posters and trailers. As well as this a more personal effect was taken, this was done with the use of twitch, 4 hour live streams were done with professionals playing games set in the 80s, this references to the setting of stranger things and adapts the audience to this setting, promoting the show. 
·      Synergy and merch: synergy can be referenced with the twitch streaming, using another game to market stranger things, coca cola is referenced frequently within the show but not necessarily in the marketing campaign.  Merch has been created alongside collabing with big brand companies such as nike to offer a shared product promoting the show and the clothing brands. 

 ST:

·      According to Symphony, within the first 35 days of its release, Stranger Things averaged ratings around 14.07 million adults between the ages 18–49 in the United States. This made it the third most-watched season of Netflix original content in the U.S. at the time
·      Stranger Things is an 80s inspired series, meaning it markets to a wide range of audiences.One of the ways they have successfully created a fandom for the show was through immersive experiences such as the 360° virtual reality video posted on YouTube shortly after its release.
·      To target the older audience, the producers have tapped into the 80’s nostalgia.
·      21 Laps Entertainment was the company that produced stranger things with Shawn Levy being the director. The Duffer brothers are the people who created it.
·      They are an american film and television production company run by the director Shawn Levy, they are a commercial company.
·      This company is an international distributor meaning they distribute all around the world.
·      Stranger Things is an original story created by Matt and Ross Duffer.
·      Season 1 consists of 8 episodes, season 2 is 9 and season 3 is 8.
·      Tools used: posters were used expressing the sci-fi image, this includes the lead character and the different important parts to tie the series together. Furthermore this is accompanied by the trailer, showing the different parts of the series giving an enlightenment and leaving the audience in mystery of what happens. 
·      Social media and campaign use to promote: social media was used to promote the drame, this included the likes of twitter and instagram to share information on the show along with links to posters and trailers. As well as this a more personal effect was taken, this was done with the use of twitch, 4 hour live streams were done with professionals playing games set in the 80s, this references to the setting of stranger things and adapts the audience to this setting, promoting the show. 
·      Synergy and merch: synergy can be referenced with the twitch streaming, using another game to market stranger things, coca cola is referenced frequently within the show but not necessarily in the marketing campaign.  Merch has been created alongside collabing with big brand companies such as nike to offer a shared product promoting the show and the clothing brands. 

Audience
Stranger Things:
  • 15-49-year olds
  • Why they love it- 80's nostalgia
  • How is the audience been targeted?
  • Synergy with Netflix
  • Extensive Narrative Enigmas- Always wanting to know more about the story
  • Emotive representations
  • Realism- Friendship/loyalty, young protagonists, collective identity
  • Retro styling- Nostalgia, soundtrack, hybridisation- sci-fi, thriller
  • Must see appointment tv 
Gratifications theory- Personalisation (identify with characters), Information (anything that it teaches you), Entertainment (what viewers want), Social interaction (water cooler chat)
  • Escapist, non-realist entertaining drama- Diversion
  • Discussed, written about, hyped and virally sold- Social interaction
  • Identity is key appeal e.g. Personal identity with notions of difference
  • Information is given on 1980's cultural history- Surveillance culture
D83
·      Highest rated foreign Tv drama in history
·      Industry is appealing to audiences via the spy genre to open a larger audience, rather than focusing on a niche topic of the cold war.
·      October 2015- released in USA
·      January 2016 on Channel 4 in the UK
·      ABC1 audience



Representation
·      Stuart Hall- Stereotypes
·      Family: Stereotypes used in this are shown through power hungry men who want to be in control however, someone like Lenora is very powerful in Martin’s family as she works for the government.

We also look at Annete who stands up to Martin’s mum because she is keeping secrets about Martin’s whereabouts. However, she is represented as a strong woman, but she is also stereotyped as a helpless girlfriend as Martin has been taken away from her and she can’t do anything as he is in the West.

Martin is stereotyped as a young adult and conforms to this stereotype as he is a family man and is always wondering and asking if his family is okay.

In Edel’s family Wolfgang is the powerful one as he is the general. But his son Alex wants to be in charge but is always overlooked by his dad’s success. He seems to be friendly towards Martin but seems to feel jealous about him getting a higher role than him. Could show signs that his dad doesn’t respect him or give him any love. He is represented as a power hungry individual and conforms to this stereotype as he is the son of the general and therefore, has the same mindset. Yet he subverts to this representation as he comes across as friendly and welcoming.





ST:


Woods
·       Boys discover Eleven

·       The significant focus is the supernatural and Eleven as she has met the boys. This is important because the stories of how Eleven got there and how the boys got there has now joined.
·       Representation in this scene is from ET as Stranger Things uses an Easter egg to represent this. It’s like ET as the boys discover Eleven in the woods the same as how ET was found. This representation is then used throughout the entire scene.
·       The representation is kept throughout the scene. The boys being curious shows their geeky side into the supernatural and how they are living out movies they worship.
·       Not only that their curiosity shows the love and bond between the boys and Will because they want to save their friend. This then links to the significance of the boys within the story.

·       The stereotype used in this scene is curious teenagers. This is because the boys know it's dangerous outside yet they don’t listen and are curious to know where Will is and what happened to him.
·       Their parents apart from Joyce are seen as bad parents because they don’t know where their kids are and the fact they are outside in a dangerous environment.




Theorists notes and Tv drama Industry and Regulation


  • Curran and Seaton- Power and Media: The idea that a small group of businesses control the media and concentrates it which is limiting creativity. socially diverse patterns of ownership help create more varied and adventurous media production.

  • Livingstone and Lunt- Regulation: Tv regulated by OFCOM but Netflix is controlled by a company in Holland so they don't abide by UK rules. Parents regulate kids and what they see. Makes it a lot harder to regulate stuff.

  • David Hesmondhaigh- Cultural Industries: Minimise risk and Maximise audience through horizontal and vertical integration, formatting cultural products. Large conglomerate operates across different cultural industries. Internet has been contained to some extent by large profit orientated set cultural industries.
If ST is rated 15:

  • Strong language
  • Brief or comic sexual nudity
  • Sexual activity usually without a lot of detail
  • Threat and horror
  • Violence without dwelling on the inflection of injury or pain
  • Verbal references to sexual violence
  • Drug taking
9pm watershed traditional television Channel 4- D83- Post watershed scheduling. Now irrelevant due to catch-up.

OFCOM rules:
  • Protect under 18s
  • Prohibited material doesn't appear
  • Don't insight hatred
  • Commercial reference needs to be regulated
Terrestrial- Regular TV

OFCOM has no power to issue sanctions on Netflix, as it is regulated by the Dutch regulator.

Essentially the part to evaluate is the idea that the rise of convergent technologies puts traditional regualtion at risk.

Wednesday, 5 February 2020

D83 Representation


  • Communism 
  • East Vs West
  • Threat of nuclear war
  • Gender-East women vs West woman and East men vs West men
  • Family relationships
  • Representation of Americans 
  • Young males
  • Classes
  • Women
  • Action war
  • Government

Monday, 27 January 2020

Netflix Industry questions

1. What happened to Netflix in April 2017
Netflix hit a milestone of a 100 million subscribers, 50 million subscribers in the US

2. Which companies does Netflix now have more subscribers than?
Amazon prime and Hulu

3. How many countries is Netflix available in?
190+ excluding china, north korea, syria, crimea.

4. Which countries is Netflix not available in and why might this be?
china, north korea, syria, crimea. Because of privacy law and their government

5. Where do half of Netflix’s subscribers, 50 million, come from?
America


6. When was Netflix founded, who by and where?
California, mark randolph and reed hastings in 1997

7. What did Netflix begin as and how did it change the service?
It was a video distribution service like lovefilm, it changed into an online streaming platform

8. When did Netflix expand into Internet video on demand (VOD)?
2007

9. What was revolutionary about the way they offered viewing?
Viewers could consume a piece of media within a day whilst not having to wait everyday for a new episode, this is binge watching

10. How did this new model of viewing (binge-watching) help shows that may have otherwise struggled to be aired?
Helped keeping shows on the air

11. What has helped Netflix’s growth?
Technology has changed

12. What were some of the problems that Netflix had?
None of the content belonged to Netflix they borrow them and not owning rights to shows

13. What was Netflix’s solutions to these problems?
Go from being a library to actually creating their own content

14. What was Netflix’s first original show and when was it launched?
House of Cards in February 2013

15. How did House of Cards make history?
It was the first tv show that had big film actors

16. What else did the drama show in terms of cast and crew?
Big actors

17. By 2016, how many original programmes a year was Netflix producing?
126 original programs a year and 2019 nearly 471

18. How many awards have they won?
58 awards

19. How are competitors trying to address Netflix’s place in the market?
Creating their own streaming services

20. How does Netflix plan to stand out from the crowd?
Expand into live tv aswell as streaming still.

 
YouTube VIDEO SOURCE B
Business Insider - How Netflix is Killing traditional TV (06/01/15) 2.34 mins
https://www.youtube.com/watch?v=fBafi8PsaHo

Task: Watch the short video and answer the questions below.

1. What does DVR and VOD allow viewers?
Allows viewers to watch tv shows outside of regular times on channels

2. What is ‘our future’ for watching TV?
Non wired tv

3. Which company has been the most disruptive to the traditional TV model?
Netflix

4. Is Netflix a perfect substitute for traditional TV?
No

5. Why do audiences have fewer reasons to be tied to their cable box or TV?
Companies are now offering streaming services

6. Pay per view (PPV) TV subscribers have fallen by how many since 2013?
389,000 since 2012, Netflix subscribers reaching 100 million by 2017

 

7. How many subscribers have Netflix increased since 2013?
43%

8. How many worldwide subscribers were Netflix predicted to reach in 2017?
100 million

9. What is the main reason given for the prediction that Netflix audiences will grow?
Companies are offering subscriptions to Netflix in deals

10. What will happen to linear and cable TV?
It will disappear

 
WRITTEN SOURCE 1
The Guardian
Steve Hewlett – Will Netflix really steal traditional TV’s crown? (12/06/16)
https://www.theguardian.com/media/2016/jun/12/will-netflix-really-steal-traditional-tvs-crown

Task: Read the article and answer the questions below.
1. What 4 reasons are given to explain how Netflix can be seen to be an Internet era success story?
79 million subscribers, 192 countries, billions of dollars in revenues and here in Britain from zero to five million subscribing households in just four years.


2. What is it about TV that Netflix suggests people don’t love?
People don’t love the linear tv experience

3. How are the changes Netflix are making ‘revolutionary’?
The fact they are defeating traditional tv it seen as a landmark in tv history

4. Has Netflix had the same impact on traditional TV viewing in the UK as it has in the US?
No because customers of Netflix are also customers of Sky and Virgin

5. What 4 reasons or statistics are given to show how UK viewing preferences for Netflix and traditional, linear TV compare?
Netflix generates roughly 38 minutes of viewing per day but tv generates 3.5 hours viewing per household. A billion hours streamed by Netflix compares to 65 billion hours streamed by tv. Netflix is easy to use however; people aren’t adding it to their tv diet.

6. How much have Netflix spent on content and original content respectively?
$10 billion


7. What is Netflix’s ‘strategic vulnerability’?
The ability to overturn the existing order

8. Which 2 factors are at play that, according to the writer of the article, do not go in Netflix’s favour?
Big tv companies already have on demand services available for existing customers and also Sky has lucrative deals with studios to deny Netflix access to desirable content.


WRITTEN SOURCE 2:

The Guardian
Dan Gilmore - Ways of watching: How technology is changing our TV habits (15/02/13)
https://www.theguardian.com/commentisfree/2013/feb/15/ways-watching-technology-television

Task: Read the article and answer the questions below.

1. What is ‘time-shifting’ and why might audiences like it?
Time shifting allows audiences to fast forward, pause, stop, rewind individual episodes and some instances on live tv. It allows them to catch up on things they might have missed or want to go back and rewatch.

2. How does ‘binge-watching’ help audiences catch up with popular dramas?
It allows them to view many episodes in one sitting.

3. What does the writer prefer to call ‘binge-watching’?
Immersive viewing

4. In which 2 ways does ‘immersive viewing’ (time-shifting/binge-watching) affect traditional TV models?
Commercial-free arenas

5. What/who does the writer compare the ‘next general of professional motion picture storytellers’ to?
Newspaper journalists

6. How does the long form TV series House of Cards fit into the format of ‘unlimited story cycles’?
Allows for exploration of characters and subplots.



7. What does this shift in the way we view TV bring for audiences?
Golden age of storytelling in a serial format

8. What has new digital technology enabled with Video on Demand?
It has allowed for anybody to find something interesting to watch

9. Why is the writer worried about issues of privacy and streaming?
Letting big companies and by extension, governments know what we read and see in an online world.

 

WRITTEN SOURCE 3:
Netflix Media Centre
Erin Dwyer – Ready, Set, Binge (17/11/17)
https://media.netflix.com/en/press-releases/ready-set-binge-more-than-8-million-viewers-binge-race-their-favorite-series

Task: Read the article and answer the questions below.
1. How has Netflix changed the way the world engages with stories?
Viewers watch when, where and how they want, at whatever pace.

2. What kind of fan has this given rise to?
Binge Racer

3. What characterises the ‘binge-racer’?
Strive to be the first to finish by speeding through an entire season within 24 hours of its release

4. How many members have chosen to ‘binge-race’ on Netflix?
8.4 million members

5. Which kinds of content do binge racers like to watch?
Everything

6. Are differences in consumption preferences dependent on where the viewer is globally? Give some examples in your answer.
It depends on countries as to what shows are popular.

7. Which country has the most binge-racers and what is the most ‘binged’ drama?
Canada- Trailer Park Boys

 
8. List 5 of the top 20 binge raced shows that you have seen.  Is your set product in the top 20 list?
Stranger Things, Fuller House, Trailer Park Boys, The Ranch, Orange is the new black

9. What are the top 5 countries for binge racing?
Canada, USA, Denmark, Finland, Norway

10. Why has the concept of binge racing grown more than 20 times in the last 4 years? What reasons can you give for this?
It allows people to feel included in conversations about certain shows and it also helps people come up with topics to discuss. Along with shows being released that target large fan bases such as Marvel’s show Defenders.


 

Stranger things fandom


What is the product? Give an overview.
Who is it by? What demographic/ psychographic can the fan be defined by?
Where can you find this product? Which platform?
Which features of the drama’s content does the product focus on? What does it suggest is the main appeal of the TV drama?
How have other fans responded to the content? Give examples of how they respond?
Are the fans targeted by the TV drama’s creators in any way?
Fan-made product 1




Mugs- To idolise fans favourite characters within Stranger Things.
TheTeeWarehouse is the creator. The creator fits into the C1C2 bracket and the audience that this creator is targeting is ABC1C2. The mug aims to target the older audience.
Amazon, Etsy, Ebay (computer, smartphone, tablet)
The most popular Mug features ‘Hawkins police’ logo, however others also feature character cartoons and other notorious logos from the show.
The character themed mugs have inspired other fans to either help distribute original designs or re-make their own design and sell it themselves.
The creators want fans to create their own Stranger Things themed products in order to help promote the show.
Fan-made product 2




Retro VHS Lamp- Looks like an old VHS tape to show the nostalgia of the 80’s with a Stanger Things logo on it.
ReelVHSLamps is the creator.
The creator fits into the C1C2 bracket and the audience that this creator is targeting is ABC1C2.
Etsy, Amazon, Ebay (computer, smartphone, tablet)
Each lamp features the stranger Things logo across the front sticker. The colour of lighting inside the VHS tape differs to choice (Neon 80’s colours).
The VHS lamps have inspired other fans to either help distribute original designs or re-make their own design and sell it themselves.
The creators want fans to create their own Stranger Things themed products in order to help promote the show.
Fan-made product 3




T-shirts- These contain the Stranger Things logo as well as pictures of characters.
KSDApparelcO creates best-selling t-shirts for a targeted ABC1C2 audience. The age target is more plentiful (larger range).
Etsy, Amazon, Ebay (computer, smartphone, tablet)
All of the available t-shirts host different designs –ranging from  characters, Main Logo, Eggos/food and main locations in the show.
The character and main logo themed t-shirts have inspired other fans to either help distribute original designs or re-make their own design and sell it themselves.
The creators want fans to create their own Stranger Things themed products in order to help promote the show.