Hegemonic power- Dominant groups in society controlling those less powerful.
Prefered reading- When an audience needs a text in the way that the media intended it to.
Oppositional reading- When an audience needs a text in the opposite way that the media intended it to.
Negotiated reading- When an audience is allowed to bring their own experiences alongside the media intention (when it is left more for you to decide what you think)- different audiences might have different readings.
DR CAGES
Disability
Regional identity
Class
Age
Gender
Ethnicity
Sexuality
