Advertising revision

Charity:

• Trying to educate
• Trying to help
• Trying to gain donations

Lucozade:

• Trying to sell the product
• Using cover star
• Gerbner- Cultivation theory

Question 6 DIRT Sheet

DIRT ASSESSMENT 6 SHELTER - GBHS MEDIA STUDIES A LEVEL

Name:                                           Date:

Any advert set text question will ask you to demonstrate knowledge and understanding about media language and representations. It may further ask you to refer to the set product (s) you have studied.

Examiners are looking for:

·      How comprehensive, detailed and accurate is your knowledge of media language and/or representations in this media form.

·      The clarity, precision and balance of your explanations in answering the question

·      The detail and accuracy of your references to the set product(s) if required.

Total: 10 marks

Have a look at all the points you could have made from Miss Brookes’ feedback (next page) and reflect on what you did well and what was missing.

Identify a strength or strengths in your assessment: Good evaluation and a clear use of CLIFT within the exam What are the areas you need to improve? Need to develop on the textual meaning within the text What do you need to focus on for your next advert assessment? Key points regarding the adverts and their background history

Explain how representations in advertisements are constructed and reflect the social and cultural contexts in which they were made. Refer to the Shelter advertising campaign in your answer (10)

Write down the list of bullet points that could have been included in your answer.

My Charity

Charity Creation Info

Road safety advert


Have someone lying under a car as if they have been hit
All bruised and bleeding
Scruffy clothes
Raining to set the mood

I want to support the THINK adverts that talk about road safety.

Usual stereotypes of these adverts involve children getting run over cause they ran out on the road after playing with a ball. The driver normally was distracted. For the print advert you have to make it attack peoples feelings by shocking them.

We want to share an awareness about being aware when crossing the road

Charity analysis shelter

In this print advert, the social and cultural contexts are shown through the unknown individuals that are used to advertise the charities message. These individuals are unknown so that people won’t make initial judgements on the individuals and rethink the message shared by Shelter. The colour of the text is in red, which normally represents pain and despair. The text fades into the individual’s eyes to really show the troubles that being homeless is affecting them. This clever use of the print advert helps to make the audience feel sorry for them and really connected to help out these individuals. All the individuals in these pictures show signs of fatigue and despair which really conveys the ideas of how much of a serious problem homelessness is in this day and age. The adverts close up shot really helps to convey the ideas that homelessness is getting worse and needs to be taken seriously. The text also is relating to different reasons that these people are on the verge of being homeless. From losing a job, a rogue landlord and debt. All of this are problems that lead to anybody becoming homeless.

The individuals are mainly foreign and don’t look like they have lived in the UK. However, Shelter want to help people to understand that homelessness will affect anyone and not poor people or foreign people fleeing from war. These representations people have on these individuals show inequalities and conflicting social values of modern day. This is one of the main messages Shelter want to eradicate and share the idea that this issue needs to be addressed before this problem gets more out of hand.

On the advert, Shelter try to spread their message of “We can help”. However, people that may be in these situations who are from a middle class or above may not want to share the idea that they are in financial situation that they risk being homeless. Therefore, on a social context Shelter want to reach out to these people but don’t want to directly contact them/force their help. The main reason Shelter advertised in this way, was to spread a direct message to all different groups of people. They want to make sure that everyone has the right support. They wanted to advertise in a harsh way by indicating that these are real people and homelessness is a ever growing problem.