Netflix Industry questions

1. What happened to Netflix in April 2017
Netflix hit a milestone of a 100 million subscribers, 50 million subscribers in the US

2. Which companies does Netflix now have more subscribers than?
Amazon prime and Hulu

3. How many countries is Netflix available in?
190+ excluding china, north korea, syria, crimea.

4. Which countries is Netflix not available in and why might this be?
china, north korea, syria, crimea. Because of privacy law and their government

5. Where do half of Netflix’s subscribers, 50 million, come from?
America


6. When was Netflix founded, who by and where?
California, mark randolph and reed hastings in 1997

7. What did Netflix begin as and how did it change the service?
It was a video distribution service like lovefilm, it changed into an online streaming platform

8. When did Netflix expand into Internet video on demand (VOD)?
2007

9. What was revolutionary about the way they offered viewing?
Viewers could consume a piece of media within a day whilst not having to wait everyday for a new episode, this is binge watching

10. How did this new model of viewing (binge-watching) help shows that may have otherwise struggled to be aired?
Helped keeping shows on the air

11. What has helped Netflix’s growth?
Technology has changed

12. What were some of the problems that Netflix had?
None of the content belonged to Netflix they borrow them and not owning rights to shows

13. What was Netflix’s solutions to these problems?
Go from being a library to actually creating their own content

14. What was Netflix’s first original show and when was it launched?
House of Cards in February 2013

15. How did House of Cards make history?
It was the first tv show that had big film actors

16. What else did the drama show in terms of cast and crew?
Big actors

17. By 2016, how many original programmes a year was Netflix producing?
126 original programs a year and 2019 nearly 471

18. How many awards have they won?
58 awards

19. How are competitors trying to address Netflix’s place in the market?
Creating their own streaming services

20. How does Netflix plan to stand out from the crowd?
Expand into live tv aswell as streaming still.

 
YouTube VIDEO SOURCE B
Business Insider - How Netflix is Killing traditional TV (06/01/15) 2.34 mins
https://www.youtube.com/watch?v=fBafi8PsaHo

Task: Watch the short video and answer the questions below.

1. What does DVR and VOD allow viewers?
Allows viewers to watch tv shows outside of regular times on channels

2. What is ‘our future’ for watching TV?
Non wired tv

3. Which company has been the most disruptive to the traditional TV model?
Netflix

4. Is Netflix a perfect substitute for traditional TV?
No

5. Why do audiences have fewer reasons to be tied to their cable box or TV?
Companies are now offering streaming services

6. Pay per view (PPV) TV subscribers have fallen by how many since 2013?
389,000 since 2012, Netflix subscribers reaching 100 million by 2017

 

7. How many subscribers have Netflix increased since 2013?
43%

8. How many worldwide subscribers were Netflix predicted to reach in 2017?
100 million

9. What is the main reason given for the prediction that Netflix audiences will grow?
Companies are offering subscriptions to Netflix in deals

10. What will happen to linear and cable TV?
It will disappear

 
WRITTEN SOURCE 1
The Guardian
Steve Hewlett – Will Netflix really steal traditional TV’s crown? (12/06/16)
https://www.theguardian.com/media/2016/jun/12/will-netflix-really-steal-traditional-tvs-crown

Task: Read the article and answer the questions below.
1. What 4 reasons are given to explain how Netflix can be seen to be an Internet era success story?
79 million subscribers, 192 countries, billions of dollars in revenues and here in Britain from zero to five million subscribing households in just four years.


2. What is it about TV that Netflix suggests people don’t love?
People don’t love the linear tv experience

3. How are the changes Netflix are making ‘revolutionary’?
The fact they are defeating traditional tv it seen as a landmark in tv history

4. Has Netflix had the same impact on traditional TV viewing in the UK as it has in the US?
No because customers of Netflix are also customers of Sky and Virgin

5. What 4 reasons or statistics are given to show how UK viewing preferences for Netflix and traditional, linear TV compare?
Netflix generates roughly 38 minutes of viewing per day but tv generates 3.5 hours viewing per household. A billion hours streamed by Netflix compares to 65 billion hours streamed by tv. Netflix is easy to use however; people aren’t adding it to their tv diet.

6. How much have Netflix spent on content and original content respectively?
$10 billion


7. What is Netflix’s ‘strategic vulnerability’?
The ability to overturn the existing order

8. Which 2 factors are at play that, according to the writer of the article, do not go in Netflix’s favour?
Big tv companies already have on demand services available for existing customers and also Sky has lucrative deals with studios to deny Netflix access to desirable content.


WRITTEN SOURCE 2:

The Guardian
Dan Gilmore - Ways of watching: How technology is changing our TV habits (15/02/13)
https://www.theguardian.com/commentisfree/2013/feb/15/ways-watching-technology-television

Task: Read the article and answer the questions below.

1. What is ‘time-shifting’ and why might audiences like it?
Time shifting allows audiences to fast forward, pause, stop, rewind individual episodes and some instances on live tv. It allows them to catch up on things they might have missed or want to go back and rewatch.

2. How does ‘binge-watching’ help audiences catch up with popular dramas?
It allows them to view many episodes in one sitting.

3. What does the writer prefer to call ‘binge-watching’?
Immersive viewing

4. In which 2 ways does ‘immersive viewing’ (time-shifting/binge-watching) affect traditional TV models?
Commercial-free arenas

5. What/who does the writer compare the ‘next general of professional motion picture storytellers’ to?
Newspaper journalists

6. How does the long form TV series House of Cards fit into the format of ‘unlimited story cycles’?
Allows for exploration of characters and subplots.



7. What does this shift in the way we view TV bring for audiences?
Golden age of storytelling in a serial format

8. What has new digital technology enabled with Video on Demand?
It has allowed for anybody to find something interesting to watch

9. Why is the writer worried about issues of privacy and streaming?
Letting big companies and by extension, governments know what we read and see in an online world.

 

WRITTEN SOURCE 3:
Netflix Media Centre
Erin Dwyer – Ready, Set, Binge (17/11/17)
https://media.netflix.com/en/press-releases/ready-set-binge-more-than-8-million-viewers-binge-race-their-favorite-series

Task: Read the article and answer the questions below.
1. How has Netflix changed the way the world engages with stories?
Viewers watch when, where and how they want, at whatever pace.

2. What kind of fan has this given rise to?
Binge Racer

3. What characterises the ‘binge-racer’?
Strive to be the first to finish by speeding through an entire season within 24 hours of its release

4. How many members have chosen to ‘binge-race’ on Netflix?
8.4 million members

5. Which kinds of content do binge racers like to watch?
Everything

6. Are differences in consumption preferences dependent on where the viewer is globally? Give some examples in your answer.
It depends on countries as to what shows are popular.

7. Which country has the most binge-racers and what is the most ‘binged’ drama?
Canada- Trailer Park Boys

 
8. List 5 of the top 20 binge raced shows that you have seen.  Is your set product in the top 20 list?
Stranger Things, Fuller House, Trailer Park Boys, The Ranch, Orange is the new black

9. What are the top 5 countries for binge racing?
Canada, USA, Denmark, Finland, Norway

10. Why has the concept of binge racing grown more than 20 times in the last 4 years? What reasons can you give for this?
It allows people to feel included in conversations about certain shows and it also helps people come up with topics to discuss. Along with shows being released that target large fan bases such as Marvel’s show Defenders.


 

Stranger Things Industry notes

• Season 1 had a budget of $6 million per episode, season 2 increased to $8 million
• The teens reportedly made $20,000 per episode in season 1
• Original story created by Matt and Ross Duffer
• Season 1 consists of 8 episodes
• Was filmed at the beginning of 2016 and premiered worldwide on Netflix on July 15th 2016
• Filmed in Atlanta, Georgia in a town known as Jackson
• Filming took six months and seven days to film an episode
• Used a 4k medium camera, and various lenses and colours to help in fitting the time period
• Netflix distributed the show
• 21 Laps Entertainment
• Netflix, Amazon- Which contains DVD and Blu Ray box sets
• Television, laptop, game console, smart phones, computer and tablets all of which can view Stranger Things
• The release date was simultaneous across the globe and all episodes were released all at once
• Marketing- trailer, poster
• Fandom- merchandise (mugs, clothes, posters and etc)
• Merchandise includes, Lego, Funko Pop, etc.

Stranger Things Industry

Big Issue analysis

• 48 pages
• 36 adverts
• 29 editorial pages
• Items advertised include: Charities, Home appliances, furniture, competitions and healthcare.
• Environmental change was talked about in the issue

Minecraft Marketplace

Radio 1 Remake

Minecraft Questions

1. 16,107,957 Subscribers as of 27 February 2019
2. Ali A has done Minecraft since 2013
3. Ali A started playing Minecraft because it was a new trending game that brought in millions of views to his channel because it was trending at the time.
4. He wants to improve his content and keep up to date with the latest trends in the video game world in order for his videos to appeal to all audiences.
5. Coming up with video ideas, making the videos and editing are activities that take up a signifiant amount of his daily routine. Followed by meetings with endorsers/sponsors and then obviously having his meals and a bit of chill out time.
6. We watch YouTubers for entertainment purposes and also to keep up with the latest trends. We may also watch YouTubers for advice or tutorials. But also we watch YouTubers for inspiration or ideas.
7. Twitch is a social media platform where creators can livestream themselves to big audiences worldwide. These creators can also get payed through the amount of viewers they have, to donations made by the viewers and also sponsorship money from various brands that the individual is advertising on the stream. Many viewers can spend up to 5 hours watching livestreams, mainly for entertainment purposes.
8. Ali A earns between $125 k to $2.5 million.
9. Minecraft was purchased for $2.5 billion by Microsoft.
10. Minecraft is a sandbox game that will never get boring because the game is only limited by the players imagination and only minor updates and tweaks may be needed so it can save a lot of money for a company. Also the game has sold over 120 million copies worldwide and that number keeps increasing. And finally the game has now become a global icon and is very popular with many people of a variety of ages.
11. Microsoft could however completely change the idea of the game now that they have the rights to Minecraft. However, this could effect the already huge audience the game has and could cause a downfall in the amount of players the game has.
12. Minecraft's biggest asset is the fact that the game is only limited to the imagination of their players. 

Video Game questions

Platform - different formats the game is availabale in
Conglomerate - large media companies that own smaller media companies
Developer - People that come up with the concept of the game
Digital distribution - making the game available to audiences (steam...)
Engine - a system designed for creation and development of games
PEGI - Pan European Games information (age rating)
Designer - people or companies that bring the game to life
RPG - Role playing game
MMORPG - Massively multiplayer online role player game
FPS- First person shooter
Event release- Release date of game
Triple A game- A game with a high budget
Open world- Free to do whatever/roam around
DLC- Downloadable content
Sandbox- Open world building game.

Video Games

What is a video game- A game played by electronically manipulating images produced by a computer program on a monitor or other display.

• Role play
• First person shooter
• Sport
• Strategy
• Sandbox
• Open world
• Adventure
• Simulation
• Horror 
• Puzzle Solving
• Children's 

Minecraft was created by Marcus 'Notch' Persson and developed by Mojang.


Call Of Duty
Fifa
Red Dead Redemption
NBA 2k
Mario Kart
Mario and Sonic
Rainbow six siege
Fortnite
Forza Horizon
Formula 1
Golf with friends
Madden
Mortal Kombat
Zelda
Lego Star wars
PES
Skyrim
Sunset Overdrive
GTA
PacMan
Smash Bro's Ultimate
Wii Sports
Saints Row
Skate
Fallout
Assassins Creed
Battlefront
NHL
Club Penguin
Tomb Raider
ARK

Radio Self test

1.    Since last august

2.    15-29-year olds

3.    Radio 1 has no adverts and its publicly funded by the BBC

4.    Radio, BBC iPlayer, TV, Stream online

5.    They can call in, message them on social media or text

6.    The professional body that regulates radio is called Ofcom

7.    They make sure that their audience is at the heart of everything that they do. This is how they keep their status as a public service broadcaster.

8.    –

9.    It plays a lot of British music and not just well-known people but upcoming artists, and many of the prizes people can win are British themed.

10. During my time slot I heard a few POP songs such as Rita Ora’s- Anywhere and also a rap song like Drake- In my feelings.

11.During my time slot there was a few interviews, some with British artists such as Sam Smith and Years and Years. There was also interviews with NFL Legends who were not British but were helping to promote the Super Bowl 53.

12. ISIS girl wants to return home, members of parliament making their own group and Brit awards.

13. Tickets to the Super Bowl, Radio 1’s word slam to win money.

14. Throughout the breakfast show they make sure to tell the news to keep people up to date what’s going on in the world. They will also have discussions with either guests in the studio or members of the public via calls or social media. They also do an event at the end of the year a 750-word essay challenge for students to win a prize showing the educating side and also have various celebrities on for entertainment.

15. Commercial shows have a lot of pointless chat, mainly gossip and have so many adverts. But radio 1 has a lot more music and has no adverts as well. And they promote a lot of British music and artists.

16. I found that in my section there was a lot of modern pop and rap so in my opinion I think it was aimed mainly at people aged between 15 and 22 maybe a bit older.

17. 9.6 million across a few months.

18. -

19.Radio 1 is the most targeted station for audiences. It’s for a large range of audiences and is for the young, hip and trendy. With interviews and events with celebrities, it fits in with the target audience of 15 to 29-year olds as they love this type of modern-day gossip.

20.

Radio 1 750 word essay

The BBC Radio 1 Breakfast show mainly targets a range of young listeners, using a mix of music tracks and speech/talks. This is what entertains and engages the audience to listen. The target audience is 15-29year olds, sometimes targeted at younger teenagers for the songs played.

We listened to timed segments of the Breakfast show. We found that a high percentage of the songs were British artists and many of the various competitions such as: Tickets to the FA Cup, Cricket World Cup, hang out with the 1975 and Little Mix. Also, on Radio 1 Breakfast show there are no adverts so its non-stop tracks and discussions to keep the audience entertained. We also found that they would play 3 songs and then they will have a small discussion or a quiz or a competition to fill in the times. However, during our segment they had an interview with some NFL legends to advertise Super Bowl 53 and in another segment, they were interviewing a Radio 1 representative. They also play a game called Radio 1 Jam Slam which is a quiz/anagram game to win prizes.

When Radio 1 brought in Nick Grimshaw he was expected to boost the ratings due to his celebrity status and young people connection. However, Radio 1 Breakfast show suffers a heavy rating fall, but Greg James gave the Breakfast show a boost when he joined and took over from Nick in 2018 after Nick lost 9.37 million listeners a week. However, Greg James added 231,000 listeners in the final three months of 2018, averaging a weekly audience of 5.11 million including those aged 15 and older.

The BBC Radio 1 website consists of the latest music tracks (a way of listening to them-which are updated frequently). It also includes live music and mixes, such as live lounge, where artists sing covers of other people’s songs; the official chart, Radio 1 playlist, ‘what’s new’, news, sport, weather, iPlayer, sounds etc. Analysed podcast: “A journey back into fake Britain”- Greg James plays a game by ringing lots of callers and firing random questions, in which they have to respond with the first thing that comes into their head without panicking or thinking too much. The idea is that the person on the end of the phone is under pressure, which makes it more entertaining for the listeners. An example of the sort of questions are: what noise does a koala make? Or a happy butterfly? These questions are unusual which engages the audience because Greg James can be known as a fun, younger guy, friendly, like your best mate- very likeable. Another part of the podcast presents him asking viewers what they listen to, to help them fall asleep. This is affective in receiving more listeners because it shows that the radio presenter has an interest in what their fans like and dislike. People want to get involved because Radio 1 is listened to by a wide target audience.

Greg James had been promoted to the Radio presenter for the morning breakfast show. This is due to the fact that Nick Grimshaw’s audience figures had dropped whilst he was still the presenter. Radio 1 figured using Greg James in the morning would increase the number of viewers- which is exactly what happened. He is very popular with the audience and this is consequently shown through his social media. When researching Greg James’s social media, I had seen that he had posted a screenshot of a BBC news article stating ‘Rajar figures: Greg James boosts Radio 1 breakfast audience by 230,000’. This suggests that people would rather listen to Greg James presenting than when Nick did. He also posts humorous images and tweets across all of his social media. Some posts are duplicated across a few different types of social accounts, such as Instagram and Twitter for example. A reason for this could be if some viewers don’t have a certain type of social media due to preferences of how it works or is set out. Greg James’s social media differs from Radio 1’s due to the fact that the radio show has to look professional/have a sense of organisation (layout, text, captions), but still ensures that it ‘entertains, informs and educates’.

The Radio 1 Weekend is going to be held in Swansea. It consists of well-known artists attract radio’s young audience and also attracts others who are not listeners of radio 1. Therefore, this event can attract new listeners who would be persuaded by the good artists in the line-up. The event is said to be as good as Glastonbury since the line-up is very popular. Previously, the event has been held all over England with a new location every year to attract its listeners all over the country. The line-up always includes a few popular acts to attract listeners with new artists as well as to show new music just like Radio 1 do on shows.