Question 3
Explain how economic
contexts, including commercial and not-for-profit funding, affect the
distribution of newspapers. Refer to The Guardian and The Daily Mail to support
your answer.
Daily Mail:
- Adapt online content (soft news) to increase younger readership
- Funds itself through advertising
- Social media presence- clickbait
- 70p for print
- Free at the point of access- online
Guardian:
- Free at the point of access online
- Asks for voluntary donations
- $2 a copy- up from $1
- Physically shrunk to save money
Some newspapers have gone online only
The Times and The Sun have a paywall
Some papers have gone free- Metro, Evening Standard
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