Have someone lying under a car as if they have been hit
All bruised and bleeding
Scruffy clothes
Raining to set the mood
I want to support the THINK adverts that talk about road safety.
Usual stereotypes of these adverts involve children getting run over cause they ran out on the road after playing with a ball. The driver normally was distracted. For the print advert you have to make it attack peoples feelings by shocking them.
We want to share an awareness about being aware when crossing the road
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