Unseen
15 Marks
25 mins
Media language:
- Layout
- Typography
- Colour
- Font
- Images
- CLIFT
Sources A and B cover the same news event from two different tabloid newspapers.
How far have media conventions been used to construct viewpoints in source A and B?
Conventions of Tabloids:
- High image to text ratio- CDE Demographic
- Large bold headlines- attract a reader
- Skyline adverts for content inside
- Soft news as well as hard news (celebs)
- Colour
- High variety of articles
- CLIFT
- Large images- multiple
- Colloquial, informal language- direct mode of address
The large font of the headline in The Mirror clearly screams its viewpoint on Theresa May. The choice of words "Lies, damned lies", and the subheading which speaks of "broken promises" leaves the impressionable readership in no doubt that they should condemn the Tory party. The size of typography is extremely large, even for a tabloid and coupled with the repetition of 'lies' forces the CDE demographic to take on the anti-Tory ideology- a crucial reading on the day of the general election.
The Daily Mail also uses the common tabloid convention on direct mode of address in the headline (Let's reignite), and in the skyline ('Your guide'). However, instead of using the imperative commands (which the lower demographic of the Mirror would accept), the Mail cleverly unites its C1C2D demographic by making the readers feel part of a team- together they are part of the change, part of the politics. This effectively flatters the audience into accepting the pro-Conservative viewpoint it is hammering home. The editors of the DM have clearly understood its audience and have tweaked the tabloid convention to suit the intellect of the reader.
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