ST
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D83
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Language
· Genre
· Narrative
· FAM
· CLAMPS
· STOPS
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· Verisimilitude (realism)
· Coffee, Shakespeare book and briefcase- props- Mise-en-scene
· Historical advice and military advice from NATO.
· Shot around Berlin
· Variety of choice in West Germany- Moritz in West Germany for the first time in the supermarket
· Soundtrack helps to represent the year 1983. 99 Red balloons are a diegetic sound
· Music unified East and West Germany
· Potentially sexualised narrative with romantic sub plot
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Industry
· Producers
· Distribution
· Marketing
· Technology
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· According to Symphony, within the first 35 days of its release, Stranger Things averaged ratings around 14.07 million adults between the ages 18–49 in the United States. This made it the third most-watched season of Netflix original content in the U.S. at the time
· Stranger Things is an 80s inspired series, meaning it markets to a wide range of audiences.One of the ways they have successfully created a fandom for the show was through immersive experiences such as the 360° virtual reality video posted on YouTube shortly after its release.
· To target the older audience, The producers have tapped into the 80’s nostalgia.
· 21 Laps Entertainment was the company that produced stranger things with Shawn Levy being the director. The Duffer brothers are the people who created it.
· They are an american film and television production company run by the director Shawn Levy, they are a commercial company.
· This company is an international distributor meaning they distribute all around the world.
· Stranger Things is an original story created by Matt and Ross Duffer.
· Writers: Matt Duffer, Ross Duffer, Jessie Nickson-Lopez, Paul Dichter, Justin Doble, Jessica Mecklenburg, Alison Tatlock
· Season 1 consists of 8 episodes, season 2 is 9 and season 3 is 8.
· Tools used: posters were used expressing the sci-fi image, this includes the lead character and the different important parts to tie the series together. Furthermore this is accompanied by the trailer, showing the different parts of the series giving an enlightenment and leaving the audience in mystery of what happens.
· Social media and campaign use to promote: social media was used to promote the drame, this included the likes of twitter and instagram to share information on the show along with links to posters and trailers. As well as this a more personal effect was taken, this was done with the use of twitch, 4 hour live streams were done with professionals playing games set in the 80s, this references to the setting of stranger things and adapts the audience to this setting, promoting the show.
· Synergy and merch: synergy can be referenced with the twitch streaming, using another game to market stranger things, coca cola is referenced frequently within the show but not necessarily in the marketing campaign. Merch has been created alongside collabing with big brand companies such as nike to offer a shared product promoting the show and the clothing brands.
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· Sundance created the digital marketing strategy to create the East Berlin now, East Berlin then and West Berlin now, West Berlin then
· Interview with Jonas Nay
· Owen Jones has an ABC following which helps in promoting the show to a larger audience
· Industry is appealing to audiences via the spy genre.
· Sundance Tv trailer focuses only on the spy element to attract audiences
· Channel 4 is very left wing- they get into the action to provide the best news and programmes
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Audience
· Who
· How
· Access
· What pleasures
· Uses + gratifications
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Gratifications theory- Personalisation (identify with characters), Information (anything that it teaches you), Entertainment (what viewers want), Social interaction (water cooler chat)
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· Highest rated foreign Tv drama in history
· Industry is appealing to audiences via the spy genre to open a larger audience, rather than focusing on a niche topic of the cold war.
· October 2015- released in USA
· January 2016 on Channel 4 in the UK
· ABC1 audience
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Representation
· DR CAGES
· Relationships
· Political
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· The representation is kept throughout the scene. The boys being curious shows their geeky side into the supernatural and how they are living out movies they worship.
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Not only that their curiosity shows the
love and bond between the boys and Will because they want to save their
friend. This then links to the significance of the boys within the story.
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The stereotype used in this scene is
curious teenagers. This is because the boys know it's dangerous outside yet
they don’t listen and are curious to know where Will is and what happened to
him.
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Their parents apart from Joyce are seen as
bad parents because they don’t know where their kids are and the fact they
are outside in a dangerous environment.
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· Contains loads of history that the audience is accessing which is very niche. However, D83 is a spy drama which opens a much larger audience which leads to its success.
· West Germany lent East Germany a billion deutschmarks because they were running out of money.
· Channel 4 is very left-wing, get into the action with their news.
· The representation of power-hungry individuals within the families is very unrealistic especially for Martin as his life in East Germany was very calm and he spent time with his family. Everyone was represented as if communism was the right way to be living. However, this representation of power becomes more realistic when Lenora (the catalyst) is introduced into the story and disrupts the equilibrium of Martin’s East German life.
· The idea that Wolfgang is powerful i feel is misinterpreted as he comes across as a powerful person in the Western army.
· Stereotypes used in this are shown through power hungry men who want to be in control however, someone like Lenora is very powerful in Martin’s family as she works for the government.
· We also look at Annete who stands up to Martin’s mum because she is keeping secrets about Martin’s whereabouts. However, she is represented as a strong woman but she is also stereotyped as a helpless girlfriend as Martin has been taken away from her and she can’t do anything as he is in the West.
· Martin is stereotyped as a young adult and conforms to this stereotype as he is a family man and is always wondering and asking if his family is okay.
· In Edel’s family Wolfgang is the powerful one as he is the general. But his son Alex wants to be in charge but is always overlooked by his dad’s success. He seems to be friendly towards Martin but seems to feel jealous about him getting a higher role than him. Could show signs that his dad doesn’t respect him or give him any love. He is represented as a power hungry individual and conforms to this stereotype as he is the son of the general and therefore, has the same mindset. Yet he subverts to this representation as he comes across as friendly and welcoming.
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Thursday, 20 February 2020
ST and D83 revision grid
Labels:
Deutschland 83,
Stranger Things
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