The
BBC Radio 1 Breakfast show mainly targets a range of young listeners, using a
mix of music tracks and speech/talks. This is what entertains and engages the
audience to listen. The target audience is 15-29year olds, sometimes targeted
at younger teenagers for the songs played.
We
listened to timed segments of the Breakfast show. We found that a high
percentage of the songs were British artists and many of the various
competitions such as: Tickets to the FA Cup, Cricket World Cup, hang out with
the 1975 and Little Mix. Also, on Radio 1 Breakfast show there are no adverts
so its non-stop tracks and discussions to keep the audience entertained. We
also found that they would play 3 songs and then they will have a small
discussion or a quiz or a competition to fill in the times. However, during our
segment they had an interview with some NFL legends to advertise Super Bowl 53
and in another segment, they were interviewing a Radio 1 representative. They
also play a game called Radio 1 Jam Slam which is a quiz/anagram game to win
prizes.
When
Radio 1 brought in Nick Grimshaw he was expected to boost the ratings due to
his celebrity status and young people connection. However, Radio 1 Breakfast
show suffers a heavy rating fall, but Greg James gave the Breakfast show a
boost when he joined and took over from Nick in 2018 after Nick lost 9.37
million listeners a week. However, Greg James added 231,000 listeners in the
final three months of 2018, averaging a weekly audience of 5.11 million
including those aged 15 and older.
The
BBC Radio 1 website consists of the latest music tracks (a way of listening to
them-which are updated frequently). It also includes live music and mixes, such
as live lounge, where artists sing covers of other people’s songs; the official
chart, Radio 1 playlist, ‘what’s new’, news, sport, weather, iPlayer, sounds
etc. Analysed podcast: “A journey back into fake Britain”- Greg James plays a
game by ringing lots of callers and firing random questions, in which they have
to respond with the first thing that comes into their head without panicking or
thinking too much. The idea is that the person on the end of the phone is under
pressure, which makes it more entertaining for the listeners. An example of the
sort of questions are: what noise does a koala make? Or a happy butterfly?
These questions are unusual which engages the audience because Greg James can
be known as a fun, younger guy, friendly, like your best mate- very likeable.
Another part of the podcast presents him asking viewers what they listen to, to
help them fall asleep. This is affective in receiving more listeners because it
shows that the radio presenter has an interest in what their fans like and
dislike. People want to get involved because Radio 1 is listened to by a wide
target audience.
Greg
James had been promoted to the Radio presenter for the morning breakfast show.
This is due to the fact that Nick Grimshaw’s audience figures had dropped
whilst he was still the presenter. Radio 1 figured using Greg James in the
morning would increase the number of viewers- which is exactly what happened.
He is very popular with the audience and this is consequently shown through his
social media. When researching Greg James’s social media, I had seen that he
had posted a screenshot of a BBC news article stating ‘Rajar figures: Greg
James boosts Radio 1 breakfast audience by 230,000’. This suggests that people
would rather listen to Greg James presenting than when Nick did. He also posts
humorous images and tweets across all of his social media. Some posts are
duplicated across a few different types of social accounts, such as Instagram
and Twitter for example. A reason for this could be if some viewers don’t have
a certain type of social media due to preferences of how it works or is set
out. Greg James’s social media differs from Radio 1’s due to the fact that the
radio show has to look professional/have a sense of organisation (layout, text,
captions), but still ensures that it ‘entertains, informs and educates’.
The
Radio 1 Weekend is going to be held in Swansea. It consists of well-known
artists attract radio’s young audience and also attracts others who are not
listeners of radio 1. Therefore, this event can attract new listeners who would
be persuaded by the good artists in the line-up. The event is said to be as
good as Glastonbury since the line-up is very popular. Previously, the event
has been held all over England with a new location every year to attract its
listeners all over the country. The line-up always includes a few popular acts
to attract listeners with new artists as well as to show new music just like
Radio 1 do on shows.
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