Radio 1 Breakfast Show

• The Breakfast Show is the highest paid radio slot
• BBC Sounds is their own way to access music (similar to Spotify)
• Greg James is the current presenter
• John Reith founded the BBC
• 9 channels and online services
• Access BBC all around the world
• 30th September 1967 by Tony Blackburn- Radio 1 was first aired
• Radio 1 is broadcasted on FM and DAB and online services
• Audience- who is the target audience, how do they target the audience and how can the audience access the radio
• Radio 1 Breakfast Show- Facebook/Twitter/Snapchat/Instagram/anywhere else!
• Almost 90% of adults tune into the radio every week
• Live radio is the most popular form of using radio
• March 2016 was a key time for radio because 15 new radio services were brought in
• BBC is a public service broadcaster (PSB)
• OFCOM make sure PSB's are following the rules and regulations
• They always try and win over their audiences.