Exam analysis

Advertising:

• Old Spice
• Lucozade 
• Shelter charity

Questions you could get asked:

• What is the producer's purpose of the advert?
• What is being represented? Positive? Negative?
• How does the producer use media language to show representation? 

Marketing:

• Awareness
• Interest 
• Desire

The song

The message 

The things that happen in the video

The product or service its advertising

Price

Product

Place 

Promotion 

Structural Features of Adverts:

• Copy
• Headline
• Subheading
• Slogan
• Logo
• Central image
• Typography
• Brand identity

Aim of the print advert

Don't forget denotation and connotation

Media language- Camera shot, Mise En Scene, Typography, editing

Representation of Males/Females

Representation of themes

Representation of brand

What human needs does it satisfy