- Created 1927 as Glucozade- meant to give energy to the sick
- Renamed Lucozade in 1929
- 1983 rebranded as a sports drink rather than a health drink
- Have lots of sponsorships in sports
$4 million or $9 million campaign- both claims made online
Agency Grey London
GlaxoSmithKline Consumer Healthcare- Owners of Lucozade in Jan 2013
Lucozade sold to Suntory in Sept 2013 for $1.35b
Ad stars Gareth Bale (Spurs) and Alex Oxlade Chamberlan (Arsenal)
The total value of the soft drinks market in the UK is around $15 billion
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