- The media has an immediate effect on our behaviours
- Hypodermic syringe model
- Particularly used in arguments for censorship
News
Useful
- Moral panic (coronavirus, asteroid)
- Can work with younger, vulnerable audiences (less educated)
- Useful when looking at advertising articles
Not useful
- Only have effect on very impressionable people- the immediate effect is rare
- Long term exposure is much more applicable- Gerbner
LFTVD
Useful
- Moving image has greater impression that text
- LFTVD has the option of bingeing- when you binge, the effect will be greater
- D83 presents different take on historical events which can make an impression on audience fast
- Characters make impression on audience- aspirational
Not useful
- LFTVD is not real- drama, not truth
- News has loyalty- Tv drama is not the same- you dilute the chance of it affecting you
- Tv drama is not trying to have an immediate effect. Entertain, not inform. They don't need moral panic
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