Netflix hit a milestone of a 100 million subscribers, 50 million subscribers in the US
2. Which companies does Netflix now have more subscribers than?
Amazon prime and Hulu
3. How many countries is Netflix available in?
190+ excluding china, north korea, syria, crimea.
4. Which countries is Netflix not available in and why might this be?
china, north korea, syria, crimea. Because of privacy law and their government
5. Where do half of Netflix’s subscribers, 50 million, come from?
America
6. When was Netflix founded, who by and where?
California, mark randolph and reed hastings in 1997
7. What did Netflix begin as and how did it change the service?
It was a video distribution service like lovefilm, it changed into an online streaming platform
8. When did Netflix expand into Internet video on demand (VOD)?
2007
9. What was revolutionary about the way they offered viewing?
Viewers could consume a piece of media within a day whilst not having to wait everyday for a new episode, this is binge watching
10. How did this new model of viewing (binge-watching) help shows that may have otherwise struggled to be aired?
Helped keeping shows on the air
11. What has helped Netflix’s growth?
Technology has changed
12. What were some of the problems that Netflix had?
None of the content belonged to Netflix they borrow them and not owning rights to shows
13. What was Netflix’s solutions to these problems?
Go from being a library to actually creating their own content
14. What was Netflix’s first original show and when was it launched?
House of Cards in February 2013
15. How did House of Cards make history?
It was the first tv show that had big film actors
16. What else did the drama show in terms of cast and crew?
Big actors
17. By 2016, how many original programmes a year was Netflix producing?
126 original programs a year and 2019 nearly 471
18. How many awards have they won?
58 awards
19. How are competitors trying to address Netflix’s place in the market?
Creating their own streaming services
20. How does Netflix plan to stand out from the crowd?
Expand into live tv aswell as streaming still.
YouTube VIDEO SOURCE B
Business Insider - How Netflix is Killing traditional TV (06/01/15) 2.34 mins
https://www.youtube.com/watch?v=fBafi8PsaHo
Task: Watch the short video and answer the questions below.
1. What does DVR and VOD allow viewers?
Allows viewers to watch tv shows outside of regular times on channels
2. What is ‘our future’ for watching TV?
Non wired tv
3. Which company has been the most disruptive to the traditional TV model?
Netflix
4. Is Netflix a perfect substitute for traditional TV?
No
5. Why do audiences have fewer reasons to be tied to their cable box or TV?
Companies are now offering streaming services
6. Pay per view (PPV) TV subscribers have fallen by how many since 2013?
389,000 since 2012, Netflix subscribers reaching 100 million by 2017
7. How many subscribers have Netflix increased since 2013?
43%
8. How many worldwide subscribers were Netflix predicted to reach in 2017?
100 million
9. What is the main reason given for the prediction that Netflix audiences will grow?
Companies are offering subscriptions to Netflix in deals
10. What will happen to linear and cable TV?
It will disappear
WRITTEN SOURCE 1
The Guardian
Steve Hewlett – Will Netflix really steal traditional TV’s crown? (12/06/16)
https://www.theguardian.com/media/2016/jun/12/will-netflix-really-steal-traditional-tvs-crown
Task: Read the article and answer the questions below.
1. What 4 reasons are given to explain how Netflix can be seen to be an Internet era success story?
79 million subscribers, 192 countries, billions of dollars in revenues and here in Britain from zero to five million subscribing households in just four years.
2. What is it about TV that Netflix suggests people don’t love?
People don’t love the linear tv experience
3. How are the changes Netflix are making ‘revolutionary’?
The fact they are defeating traditional tv it seen as a landmark in tv history
4. Has Netflix had the same impact on traditional TV viewing in the UK as it has in the US?
No because customers of Netflix are also customers of Sky and Virgin
5. What 4 reasons or statistics are given to show how UK viewing preferences for Netflix and traditional, linear TV compare?
Netflix generates roughly 38 minutes of viewing per day but tv generates 3.5 hours viewing per household. A billion hours streamed by Netflix compares to 65 billion hours streamed by tv. Netflix is easy to use however; people aren’t adding it to their tv diet.
6. How much have Netflix spent on content and original content respectively?
$10 billion
7. What is Netflix’s ‘strategic vulnerability’?
The ability to overturn the existing order
8. Which 2 factors are at play that, according to the writer of the article, do not go in Netflix’s favour?
Big tv companies already have on demand services available for existing customers and also Sky has lucrative deals with studios to deny Netflix access to desirable content.
WRITTEN SOURCE 2:
The Guardian
Dan Gilmore - Ways of watching: How technology is changing our TV habits (15/02/13)
https://www.theguardian.com/commentisfree/2013/feb/15/ways-watching-technology-television
Task: Read the article and answer the questions below.
1. What is ‘time-shifting’ and why might audiences like it?
Time shifting allows audiences to fast forward, pause, stop, rewind individual episodes and some instances on live tv. It allows them to catch up on things they might have missed or want to go back and rewatch.
2. How does ‘binge-watching’ help audiences catch up with popular dramas?
It allows them to view many episodes in one sitting.
3. What does the writer prefer to call ‘binge-watching’?
Immersive viewing
4. In which 2 ways does ‘immersive viewing’ (time-shifting/binge-watching) affect traditional TV models?
Commercial-free arenas
5. What/who does the writer compare the ‘next general of professional motion picture storytellers’ to?
Newspaper journalists
6. How does the long form TV series House of Cards fit into the format of ‘unlimited story cycles’?
Allows for exploration of characters and subplots.
7. What does this shift in the way we view TV bring for audiences?
Golden age of storytelling in a serial format
8. What has new digital technology enabled with Video on Demand?
It has allowed for anybody to find something interesting to watch
9. Why is the writer worried about issues of privacy and streaming?
Letting big companies and by extension, governments know what we read and see in an online world.
WRITTEN SOURCE 3:
Netflix Media Centre
Erin Dwyer – Ready, Set, Binge (17/11/17)
https://media.netflix.com/en/press-releases/ready-set-binge-more-than-8-million-viewers-binge-race-their-favorite-series
Task: Read the article and answer the questions below.
1. How has Netflix changed the way the world engages with stories?
Viewers watch when, where and how they want, at whatever pace.
2. What kind of fan has this given rise to?
Binge Racer
3. What characterises the ‘binge-racer’?
Strive to be the first to finish by speeding through an entire season within 24 hours of its release
4. How many members have chosen to ‘binge-race’ on Netflix?
8.4 million members
5. Which kinds of content do binge racers like to watch?
Everything
6. Are differences in consumption preferences dependent on where the viewer is globally? Give some examples in your answer.
It depends on countries as to what shows are popular.
7. Which country has the most binge-racers and what is the most ‘binged’ drama?
Canada- Trailer Park Boys
8. List 5 of the top 20 binge raced shows that you have seen. Is your set product in the top 20 list?
Stranger Things, Fuller House, Trailer Park Boys, The Ranch, Orange is the new black
9. What are the top 5 countries for binge racing?
Canada, USA, Denmark, Finland, Norway
10. Why has the concept of binge racing grown more than 20 times in the last 4 years? What reasons can you give for this?
It allows people to feel included in conversations about certain shows and it also helps people come up with topics to discuss. Along with shows being released that target large fan bases such as Marvel’s show Defenders.
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