Using children in adverts shows that they are vulnerable and innocent
Plays on the target audiences emotions
ABC1 target audience
We are becoming desensitised to charity adverts
Shelter was founded in 1966 the film Cathy Come Home was pivotal part in establishing the charity.
Aims to help with homelessness and bad housing.
Campaign was launched in 2011 to encourage people at risk of losing their home to ask for support earlier.
Main focus was poster ads and Facebook
The poster campaign was initially launched in four towns identified as hotspots.
The advertising campaign was created by Amplify on a pro bono basis
Raising awareness and provide information in various local areas
Losing your job
Debt Rising
Rogue Landlords
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