Millennials and Boomers

Millennials- These are people that are reaching young adulthood in the early 21st century.

Boomers- These are people that were born around or before mid 1940's to 1960's.

Stories that went online first

Ariana Grande Concert

Bitcoin

9/11

Harry Potter leak

Paris Attack

California Fires

Hudson River Crash

Osama Bin Laden raid and death

News Habits

Fix- Accesses news constantly

Track- Accesses the news all day to follow a story/headline

Fill- To read the news to pass the time

Indulge- Enjoys news to have breaks during the day

Invest- Reads the news in- depth

Newspaper key words

Newspaper Article analysis

Who was involved?	Bidhya Sagar Das (the dad), The two twins, The mum.	Bidhya Sagar Das (the dad), Cristinela Das (the mum), The two twins.
What happened?	Man arrested after one-year old boy is killed.	Man held after toddler dies in hammer attack.
Where did it happen?	Finsbury Park, North London.	Property in Hackney, North London.
When did it happen?	Saturday 18th March 2017	Saturday 18th March 2017
How did it happen?	Mum came out of the shower to find her son Gabriel dead and Maria in a critical condition. The dad ran out the house and fled.	Mum came out of the shower to find her son Gabriel dead and Maria in a critical condition. The dad ran out the house and fled.
Why did it happen?	Doesn't say	Doesn't say
What do you notice about the difference in content and how the articles convey this information? Why do you think that is?	The times presents their information in a more formal way, this gives the audience more comfort because the newspaper isn’t worrying. The use of the word ‘arrested’ shows that the nasty man is locked away and won’t be able to do further damage. They also give no detailed information or information about the weapon used. The pictures they use are minimal, they don’t tell the whole story in the picture so that it will intrigue people into reading the article instead.	The daily mirror conveys a more informal aspect, making the audience a bit more on edge. The use of the word ‘held’ to describe how the man had been caught, implies he might be let back out whereas the broadsheet shuts it down by saying he’s been arrested. The daily mirror shows lots more pictures, involving the exact building, the parents and the weapon. This gives the audience more initial information, and by seeing the pictures they can interpret the story. The title is also much more bold than the broadsheet, making it stand out more.

Online news increase

Print sales have declined for a number of reasons, but mainly due to the rise of the internet and the rapid growth of technology. The main audience for most papers are people that were born before the Millennial and everyone else after grew up surrounded by technology and are therefore influenced to read the news online rather than in a paper. On the internet they are allowed to comment and share opinions on different news articles but in a paper they can only read and their opinions cannot be shared or heard unless if they go online. This is one of the main reasons why people are using the website rather than going out and buying the actual newspaper. 

Newspapers are mainly aimed at the older generation as most of the stories are more relevant to them and many of the younger generations aren't always interested unless if it directly effects them. Many people think that its more easier to read if all the papers are condensed onto their phone rather than having multiple newspaper which is harder to read, carry and falls apart in the rain or when its hot the newsprint can smudge the ink on your fingers.

On the internet the layout is completely different, there are a lot more stories for the readers to enjoy and comment on and there are a lot less adverts than a newspaper. From statistics the newspapers are losing readers quarterly every year to online newspapers. Even though there is an increase in online journalism and a decrease in newspapers, the news brands are able to increase their viewers/readers because they are going online which is growing their audience.

This change is all shown in these statistics – the daily circulation for the daily mail is 1,228,002, but the daily number of website visits from adults is 169,400,000 on PC alone. This shows how big the news is now becoming online, and although print sales have declined, the online presence has rapidly increased. This is the same as the Guardian, which has daily circulation figures of 135,330, and 1,176,000 website visits from adults on PC.

Daily Mail Facts

• Established in 1896- often uses and refers to tradition.
• Loyal supporters of the British Royal Family.
• They are right wing (pro Brexit).
• Owned by Daily Mail and General Trust.
• 1.25 million print circulation, 2nd highest Sun first place.
• They are very pro environmental, even though left wing parties support it as well.
• Its aimed at more suburban and countryside communities rather than urban communities. 
• Audience is mainly over the age of 50.
• Editor was Paul Dacre and then it changed to Geordie Greig.
• Geordie Greig is allegedly 'slightly softening' the newspaper's hard line on Brexit.
• Pretty much a 50/50 gender split but has a slight female skew.
• The paper is described as informative, interesting and connects with ordinary people.

Front Page analysis

This is a broadsheet. A broadsheet basically is a type of paper that gives you hard news in lots of detail. There is not much colour used on a broadsheet and the text is really small. Its an upmarket newspaper that brings news that is important and relevant to most people. Compared to a tabloid there is more text on a broadsheet and less pictures however, on a tabloid there is more pictures and a lot less text. On a broadsheet the main story usually takes up all the front page however a front cover on a tabloid there is multiple stories that take up the front page.







For a tabloid the cover is mainly a picture, there isn't much writing to describe whats going on and what the headline represents. The headlines and pictures for a tabloid make such a serious story, a bit silly and kind of takes peoples mind of what can be a very serious story that could effect them. Compared to the broadsheet there is a lot more photos and a lot less text to talk about the headlines that distract the reader. But on the broadsheet they explain a lot about the headline in a lot of detail and uses very few pictures. This is one of the main examples that makes the Sun a tabloid and shows how much of a difference there is between the quality of a broadsheet to a tabloid.

Cultivation Ideas

Gypsy's are being presented in a negative light due to the media, such as covers like this. Many people don't actually know a gypsy personally and therefore its very wrong to say they are bad people if they know nothing about them. The Sun is completely manipulating the front cover to instantly make them sound like the worse people ever. By targeting them even though they have not really talked to them and therefore they are making them a stereotype, but most of the gypsies aren't even like that and its only a small minority. 

George Gerbner

George Gerbner- Cultivation Theory (or the drip drip effect)

The repetition of images, stories, etc begin to shape our beliefs (dripping tap)



Teenagers - School, Spotty, Moody, Lazy

Muslims - Religious, Terrorists, Fasting, Annoying,

Gypsies - Caravan, Scumbags, Pikeys, Fights, Incest

Americans - Fat, Loud, Annoying, Patriotic

Doctors - Smart, Professional, Savers

Girls from Essex - Slags, Tarts, Orange, Fake, Lovely

Advert- City Bears

Online News

Advantages

• Easy to access
• Is free to read Dm, The Sun, The Guardian
• Simple layout/Format
• Can read more than one paper
• More interactive
• Daily Telegraph, Financial Times, you have to pay for these so perhaps the free ones reach a younger audience
• Saves trees
• Easier to share articles
• More revenues from ads
• Live updates
• Personalise your news topics 
• Connects on news stories

Disadvantages

• Bad for the environment
• People don't always read the full article
• Its anti-sociable 
• Only 140 characters to tell the story (Twitter)
• Inaccuracy, facts missing
• Journalistic integrity could be compromised
• Amateur reporters putting others at risk

NFL Story

Broadsheets vs Tabloids

Broadsheets

• Detailed stories
• More of an upmarket newspaper
• Very plain colours
• Lots of text
• Size of text is smaller

Tabloid

• Much more colourful
• Tacky stories
• More images
• Contain free gifts
• Less text
• Puns/word play

The Papers

The Broadsheets on these pages such as: The Daily Telegraph and Daily mail, talk about more important stories in a lot more detail

Class- Stereotypes

Class

1. Stereotypes:

• Lower Class- Poor black families/individuals
• Upper Class- Rich white men and women
• Middle Class- Average white family

2. Film- The Hate You Gave Us

Music Video- Ill Manors, Plan B

Magazine cover- London Riots Headlines

3. Counterpoint

People who may be in the upper class could go bankrupt and could end up homeless even though they might not fit the stereotype of that class they will be apart of it.

Representation

• The way in which people, events and ideas are presented to the audience.
• To break it down, the media takes something that is already there and represents it to us in the way that they choose.
• These representations are created by the producers (anyone who makes a media text) of media texts.
• What they choose to present to us in controlled by the gatekeepers (someone who decides what the audience gets to see or leave out).

Moguls- owner of newspaper

Dominant Ideology

Its the main idea that strong powerful people with dominant ideas control the mood and ideas presented by the media because they control it.

Countertype

A representation that challenges tradition stereotypical associations of groups, people or places.

Archetypes

This is the 'ultimate' stereotype.

Stereotypes

Media industries use stereotypes because the audience will instantly understand them. Think of stereotypes as a 'visual shortcut'. They're repeated so often that we assume they are normal or 'true'.