Print sales have declined for a number of reasons, but mainly due to the rise of the internet and the rapid growth of technology. The main audience for most papers are people that were born before the Millennial and everyone else after grew up surrounded by technology and are therefore influenced to read the news online rather than in a paper. On the internet they are allowed to comment and share opinions on different news articles but in a paper they can only read and their opinions cannot be shared or heard unless if they go online. This is one of the main reasons why people are using the website rather than going out and buying the actual newspaper.
Newspapers are mainly aimed at the older generation as most of the stories are more relevant to them and many of the younger generations aren't always interested unless if it directly effects them. Many people think that its more easier to read if all the papers are condensed onto their phone rather than having multiple newspaper which is harder to read, carry and falls apart in the rain or when its hot the newsprint can smudge the ink on your fingers.
On the internet the layout is completely different, there are a lot more stories for the readers to enjoy and comment on and there are a lot less adverts than a newspaper. From statistics the newspapers are losing readers quarterly every year to online newspapers. Even though there is an increase in online journalism and a decrease in newspapers, the news brands are able to increase their viewers/readers because they are going online which is growing their audience.
This change is all shown in these statistics – the daily circulation for the daily mail is 1,228,002, but the daily number of website visits from adults is 169,400,000 on PC alone. This shows how big the news is now becoming online, and although print sales have declined, the online presence has rapidly increased. This is the same as the Guardian, which has daily circulation figures of 135,330, and 1,176,000 website visits from adults on PC.
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