- The way in which people, events and ideas are presented to the audience.
- To break it down, the media takes something that is already there and represents it to us in the way that they choose.
- These representations are created by the producers (anyone who makes a media text) of media texts.
- What they choose to present to us in controlled by the gatekeepers (someone who decides what the audience gets to see or leave out).
Moguls- owner of newspaper
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