Daily Mail Facts

• Established in 1896- often uses and refers to tradition.
• Loyal supporters of the British Royal Family.
• They are right wing (pro Brexit).
• Owned by Daily Mail and General Trust.
• 1.25 million print circulation, 2nd highest Sun first place.
• They are very pro environmental, even though left wing parties support it as well.
• Its aimed at more suburban and countryside communities rather than urban communities. 
• Audience is mainly over the age of 50.
• Editor was Paul Dacre and then it changed to Geordie Greig.
• Geordie Greig is allegedly 'slightly softening' the newspaper's hard line on Brexit.
• Pretty much a 50/50 gender split but has a slight female skew.
• The paper is described as informative, interesting and connects with ordinary people.