George Gerbner

George Gerbner- Cultivation Theory (or the drip drip effect)

The repetition of images, stories, etc begin to shape our beliefs (dripping tap)



Teenagers - School, Spotty, Moody, Lazy

Muslims - Religious, Terrorists, Fasting, Annoying,

Gypsies - Caravan, Scumbags, Pikeys, Fights, Incest

Americans - Fat, Loud, Annoying, Patriotic

Doctors - Smart, Professional, Savers

Girls from Essex - Slags, Tarts, Orange, Fake, Lovely