Stranger things fandom

	What is the product? Give an overview.	Who is it by? What demographic/ psychographic can the fan be defined by?	Where can you find this product? Which platform?	Which features of the drama’s content does the product focus on? What does it suggest is the main appeal of the TV drama?	How have other fans responded to the content? Give examples of how they respond?	Are the fans targeted by the TV drama’s creators in any way?
Fan-made product 1	Mugs- To idolise fans favourite characters within Stranger Things.	TheTeeWarehouse is the creator. The creator fits into the C1C2 bracket and the audience that this creator is targeting is ABC1C2. The mug aims to target the older audience.	Amazon, Etsy, Ebay (computer, smartphone, tablet)	The most popular Mug features ‘Hawkins police’ logo, however others also feature character cartoons and other notorious logos from the show.	The character themed mugs have inspired other fans to either help distribute original designs or re-make their own design and sell it themselves.	The creators want fans to create their own Stranger Things themed products in order to help promote the show.
Fan-made product 2	Retro VHS Lamp- Looks like an old VHS tape to show the nostalgia of the 80’s with a Stanger Things logo on it.	ReelVHSLamps is the creator. The creator fits into the C1C2 bracket and the audience that this creator is targeting is ABC1C2.	Etsy, Amazon, Ebay (computer, smartphone, tablet)	Each lamp features the stranger Things logo across the front sticker. The colour of lighting inside the VHS tape differs to choice (Neon 80’s colours).	The VHS lamps have inspired other fans to either help distribute original designs or re-make their own design and sell it themselves.	The creators want fans to create their own Stranger Things themed products in order to help promote the show.
Fan-made product 3	T-shirts- These contain the Stranger Things logo as well as pictures of characters.	KSDApparelcO creates best-selling t-shirts for a targeted ABC1C2 audience. The age target is more plentiful (larger range).	Etsy, Amazon, Ebay (computer, smartphone, tablet)	All of the available t-shirts host different designs –ranging from  characters, Main Logo, Eggos/food and main locations in the show.	The character and main logo themed t-shirts have inspired other fans to either help distribute original designs or re-make their own design and sell it themselves.	The creators want fans to create their own Stranger Things themed products in order to help promote the show.